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Motive is a Hybrid Agency

We create high impact brand experiences at the intersection of digital, experiential and promotional marketing.

Loosely translated, that means we are both the idea chasers and the executional masterminds. We are purveyors of brand evangelism. Our specialty is leveraging our best of breed capabilities to develop integrated, kick-ass programs that entice, engage and activate the consumer.

Portfolio

"The Dew Report" Mountain Dew

Welcome to the Dew Report, your ultimate source for new and emerging sports from across the country and beyond! Tune into this Branded Entertainment series that brings to life Dew's newest communication mantra: "Dew Something Different."

"Game Fuel" Mountain Dew

Dew's latest limited-edition drink was supported by a multi-phase sampling initiative that coincided with the launch of Halo 3.

"Who Do You Love" Qdoba Mexican Grill

Posing the question above, this entirely digital promotion beefed up and energized Qdoba's online e-club. In the first six hours of the promotion, the micro site averaged 1.5 nominations per minute.

"My Beef's All Natural Product Placement Film Festival" Good Times

A Product Placement Film Festival with a user-generated spin. This idea lived simultaneously in the digital, experiential and promotional realms to create a uniquely hybrid communications platform.

"Axis Club" General Motors

This grassroots branded social community activated over 125,000 members in its first year by bringing to life a non-traditional approach to youth lifestyle marketing.

"A-Basin Website" Arapahoe Basin Ski Area

One of Colorado high-country's most down-to-earth ski resorts, A-basin's website took on a "locals only" feel that distinguished them from the posh luxury of its neighboring resorts.

"Extra! Extra!" Dish Network

20-street teams converged on a single day during New York City's busy morning commute. The result was a one of a kind activation that generated buzz around Dish's latest package offering.

"Beatin' the Neworking Blues" Level 3 Communications

Motive concepted, created amd executed the launch event at the House of Blues during one of the largest telecommunications conferences, SuperComm. The event became one of the most talked about events at the show and went on to exceed attendance expectations by 50%.

"2004 Presidential Campaign Website" Howard Dean

From site strategy through design and development, Dean's first official campaign website powered by Motive transformed the way the political world utilized the Internet.

"Fan or Fanatic?" Qdoba Mexican Grill

Are you the ultimate March Madness fan? Qdoba and Coca-Cola let fellow fanatics duke it out head-to-head in this frenzied digital promotion.

"Good Times Website" Good Times Burgers & Frozen Custard

Engaging and resonant, this award-winning website design for Denver's favorite burger slingers has turned more that a few bobble heads.

"Step Into the Blue" Lake Tahoe Visitors Authority

Tranquil yet fun at the same time: that's the idea behind Lake Tahoe's visitor information website. Take a look around; you might just find yourself in need of a vacation!

"Seize the Day" Arizona Tourism Office

Expressing the beauty of a physical location online is tough. But for Arizona - one of the most beautiful places around - Motive found a way.

"Roadmap to the Automotive World" Vehix

Welcome to the Roadmap of the Automotive World. This hyper-dynamic and content-rich site engages users with video shopping guides, virtual test drives, streamlined search functionality and much more.

Case Studies

Motive’s initiatives are grounded in the realms of experiential, promotional and digital marketing. When the opportunity exists, our platforms span all three.

The Mountain Dew brand has become synonymous with individuality, self-expression and self-invention.

In 2007, the brand realized that to stay true to its iconic reputation as a pioneer and incubator, it was time to look into the emerging world of lifestyle based sports, the world of ‘neXt’. This new vision was supported by a shift in positioning from the iconic, rallying call of ‘Do The Dew’ to the more introspective ‘Dew Something Different. Do The Dew.'

Motive was charged with creating a “Big Idea” that would serve as Mountain Dew’s first step into this new arena of ‘neXt’. While the idea had to be compelling, the communication approach needed to align with Dew’s objectives of finding non-traditional tactics that went beyond the :30 spot; offering more opportunities for emotional engagement & dialogue with the consumer.

The solution is “The Dew Report, a branded entertainment platform that has evolved the ‘lean back’ communications strategy into a ‘lean forward’ brand engagement experience.

“Extra, Extra, Read all about it, Motive hits the streets of New York to promote Dish Network’s new $19.95 promotional offer.”

New York is no small-town-America, so Motive deployed 20 street teams, each comprised of 4 team members, dressed in old-school newsboy outfits to build the buzz about the big offer during the NYC morning commute.

Each team was responsible for interacting with pedestrians while handing out complimentary newspapers that contained a four-page insert on DISH Network and its promotional offer. Additionally, team members equipped with beverage packs offered free coffee and juice to weary commuters.

Looking to go beyond the traditional “cars and trucks” approach to connecting with young people, GM teamed up with Motive and Red Robot to create and execute a youth-oriented promotional program that would take form as a “membership club.”

The members-only club was designed to establish a connection with the target on a “lifestyle level” by offering exclusive access to coveted life experiences including concert and movie tickets, music downloads, free shwag, and VIP treatment at premier events.

Motive brought the program to life through online and grassroots initiatives that effectively resonated and engaged the target market while increasing support for the GM brand.

To support Mountain Dew’s limited-time beverage offering, Game Fuel, Motive orchestrated a multi-phase, grassroots experiential initiative that mirrored and supported the launch of Microsoft’s newest game, Halo3.

Over the course of the first phase, Motive targeted key influencers and gaming affinity groups with a robust sampling program, bringing the Game Fuel program to seminal gaming events like the World Series of Video Games, Otakon and Video Games Live. At each event, gamers were able to visit our custom built “respawning station” to sample the Game Fuel, win schwag and compete in a four-person (2v2) Halo tournament.

In the final phase of the launch, the buzz surrounding Game Fuel had begun to reach a fevered pitch: gamer were desperate to get their hands on the Game Fuel at all costs. The Motive team tapped into this frenzy by coordinating a simultaneous, bi-coastal Halo3 and Game Fuel release party. With the help of certified massage therapists who provided gamers with hand and arm massages, Game Fuel brand ambassadors delivered samples to the long line of thirsty gamers. By the end of the event, it was clear that Game Fuel had stolen the show and lent support to one of the most hyped entertainment premiers in history.

Our goal was to energize Qdoba’s affinity group with an entirely viral online marketing promo. What better way to activate it than with a whole lotta’ love?

The “Who Do You Love” promotion was announced with an email to the Qdoba customer database leading recipients to our promotional microsite. Those recipients who were game participated by submitting an essay and photo nominating a friend or loved one to win the party of a lifetime in their hometown. Nominators also rallied support with a customizable email and downloadable campaign material, which lead to more and more consumers registering at Qdoba.com.

In the first six hours of the launch, the microsite averaged 1.5 nominations per minute and added nearly 10,000 new people to the database. Over the course of the promo, the microsite received over 50,000 visitor with an average duration of over six minutes.

How do you leverage customer created video content in way that uniquely fits the quirky brand personality of this regional burger-chain?

The answer was the “My Beef’s All-Natural” Product Placement Film Festival, an online video contest with a tongue-in-cheek product placement spin. In this case, our “product” was a life-sized cardboard cutout of Mr. All Natural Beef Man.

Consumers were directed to their local Good Times to pick up their Beef Man, make their video and upload it to the film festival microsite, www.mybeefsallnatural.com. In addition to an online viral presence, street teams at community venues distributed “Proud of My All Natural Beef” t-shirts and sparked grassroots excitement about the promotion. Through a integrated marketing approach that included experiential, promotional and digital tactics, the film festival captured the attention of the elusive millennial sect and bolstered the membership of the Good Times affinity group, the e-Club.

Agency

We Believe

We’re an agency that believes in Creative with very sharp teeth. We believe that to break through the clutter, you need to say something relevant in a way that resonates with your target. We believe in rolling up our sleeves and putting some back into it. We believe that unique brand experiences create long-lasting brand relationships. We believe that it’s all about the work.

Our Mindset: Collective Entrepreneurialism

When every member of the team assumes the mindset of someone who is personally and financially invested in a project’s success.

Yup, that’s the secret ingredient in the agency gumbo. For us it’s a state of mind, a process for cultivating great ideas, and a metric that defines success. It’s a unique approach that taps into the scrappy, shoot-from-the-hip and think-from- the-gut mentality of the agency.

The Culture

Motive is a collective of inspired brand experience architects.

Individually, we make our living as strategists, writers, art directors, techies, market analysts, media gurus, entrepreneurs, bon vivants, pop culture critics and inventors. As an agency, we employ progressive, cutting-edge thinkers because that’s the type of work we do. In a single day, you might catch us wearing four or five different hats. We really love days like that.

Capabilities

The Motive Triumvirate

Somewhere at the crossroads of digital, promotional and experiential marketing is where you’ll find Motive. As a hybrid agency, we create highly integrated, participatory communications platforms that fire on one, two or all of these cylinders simultaneously. < No matter what your marketing objective, our team is ready to deliver high-octane initiatives that will shape the way consumers think, feel, talk about, react to and embrace your brand.

Experiential Capabilities

Face to face. Mano-a-mano. Whenever your brand has the opportunity to strike up a conversation with consumers, it’s critical that they hit it off like gangbusters. Multi-sensory, multi-dimensional, highly-interactive brand experiences like the ones we engineer leave long-lasting impressions in the minds of consumers. Not to mention that in terms of brand development, these initial encounters definitely lay the groundwork and set the tone for the rest of the relationship.

- Street Teams
- Mobile Tours
- Events: Creation, Activation, Sponsorship
- Product Sampling: On-premise, Off-premise, Wet, Dry
- College Campus and Affinity Group Activations
- Trade Show: Concept, Design & Activation
- Retailtainment

Digital Capabilities

From Branded Entertainment and Video Distribution Platforms to Online Social Communities and Web Environments, we work the leading edge of the Digital movement.

- Branded Entertainment
- Digital Content/Video Creation
- Brand and Corporate Web Sites
- Online Social Communities
- Consumer and B2B
- POS/OOH Digital Communications
- Online Loyalty Programs and e-Clubs

News

10.15.07

Motive completes its strategic rebranding initiative, refocused as a hybrid agency at the crossroads of digital, experiential, and promotional marketing.

10.01.07

Motive adds Big Idea Chaser Belinda Litchko to its roster.

09.25.07

Motive completes production and execution for Mountain Dew's experiential launch of Game Fuel, in conjunction with the release of Halo 3 for the Xbox platform.

09.15.07

American Sheep Industry hires Motive to design and develop its new website.

09.01.07

Motive launches Dew Report episode #6: "Kiteboarding" at MountainDew.com and CurrentTV.

09.01.07

The website for Arapahoe Basin Ski Resort is now live.

08.15.07

Motive launches Dew Report episode #5: "Drifting" at MountainDew.com and CurrentTV.

08.05.07

Motive is tasked with the design and development of the Big Ear Music web presence.

08.01.07

Motive launches newly redesigned websites for The Lodge Casino, Gilpin Casino, and Jacobs Entertainment.

07.15.07

Motive launches Dew Report episode #4: "Skateboarding 2.0" at MountainDew.com and CurrentTV.

07.01.07

Qdoba Mexican Grill hires Motive to build and moderate its corporate marketing forum, The Qdoba Mind Meld.

07.01.07

Motive launches Dew Report episode #3: "Wakeskating" at MountainDew.com and CurrentTV.

06.01.07

Motive launches Dew Report episode #2: "Parkour" at MountainDew.com and CurrentTV.

05.15.07

Motive launches Dew Report episode #1: "Muni" at MountainDew.com and CurrentTV.

Contact Us

Get in Touch with us. We are always looking forward to meeting new people and hearing from old friends.

Motive

620 16th Street, Suite 200
Denver, Colorado 80202
info@motivedi.com
303.302.2100 (Phone)
303.296.9037 (Fax)